Baitmate® Fish Attractants incorporate the tastes, scents and visual stimulants that trigger the predatory instincts in all species of fish. No other fish attractant is as effective or affordable. Our improved formulas are highly concentrated to provide maximum results while offering improved, long-lasting adhesion to lures and live bait, and our new Flip & Dip Jar delivery system offers easy, hands free application. Baitmate® provides both the avid fishing enthusiast and the recreational fisherman every advantage. To catch more fish, visit www.fishloveit.com.