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Wisconsin Pharmacal Company is your source for Outdoor Health and Safety Solutions. Because you value the outdoors, we have dedicated our company to your recreational comfort and safety. Whether you're hunting, camping, hiking, biking, fishing, golfing or in the backyard, Wisconsin Pharmacal products are there to ease the way.
Baitmate® Fish Attractants incorporate the tastes, scents and visual stimulants that trigger the predatory instincts in all species of fish. No other fish attractant is as effective or affordable. Our improved formulas are highly concentrated to provide maximum results while offering improved, long-lasting adhesion to lures and live bait. Baitmate® provides both the avid fishing enthusiast and the recreational fisherman every advantage. To catch more fish, visit www.fishloveit.com.
Baitmate Fish Attractants
Visit www.fishloveit.com
Wisconsin Pharmacal is the official licensee of Coleman® Insect Repellents and Hygiene products. Our line of insect repellents bring innovation and convenience to the category with a new DEET Free, SkinSmart® formulation, and a unique pocket-sized Go Ready™ spray pen delivery system perfect for life on the go. To learn more about Coleman® repellents and hygiene items, visit www.colemanrepellents.com.
Coleman Repellents
Visit www.colemanrepellents.com
The most trusted name in water purification products, Potable Aqua® is used by various militaries and relief organizations around the world to make water bacteriolgically suitable to drink. Potable Aqua® products provide time-tested, easy-to-use water treatment options for campers, backpackers and other outdoor enthusiasts. To learn more, visit www.potableaqua.com.
Potable Aqua
Visit www.potableaqua.com
StingEze® offers fast, powerful relief from insect bites, stings and irritations using a pharmacist recommended, triple action formula that stops pain, relieves itching and reduces swelling. In addition to our Original formula, StingEze® is available in Maximum Strength, and also in a slightly milder formula especially for kids. And our convenient StingEze® Poison Ivy spray pen is a handy addition to any camping pack. To learn more, visit www.stingeze.com.
Stingeze
Visit www.stingeze.com
In addition to Coleman® Insect Repellents, Wisconsin Pharmacal is also the official licensee of Coleman® First Aid Kits including the innovative new First Aid tins. With over 30 years of experience in developing great products for outdoor safety and recreation, Wisconsin Pharmacal was a natural fit to bring a high quality line of Coleman® first aid kits to the market that are as strong and reliable as the brand itself. For more information on Coleman® First Aid, visit www.colemanfirstaid.com.
Coleman First Aid
Visit www.colemanfirstaid.com
Back in 1896, when Wisconsin Pharmacal was founded in a brick building on Water Street in Milwaukee, Wisconsin, the young company was a pharmacy co-op retailer with ambition. It was founded on the principles of hard work, honesty, quality and the notion that a person is only as good as his or her word. These principles served the company well and continue to be central to our business philosophy today.

Pharmacal has grown by leaps and bounds and is no longer a pharmacy co-op retailer but the leading manufacturer of brands in the outdoor recreation and safety markets. Through a philosophy of product innovation and acquisition, Pharmacal has undergone multiple plant expansions at its headquarters in Jackson, Wisconsin.

CEO John Wundrock bought Wisconsin Pharmacal in the early 1970s as a young entrepreneur. After moving the company to Jackson, growing it to over $20 million in sales, and then selling it to a private equity group in 1996, John repurchased Wisconsin Pharmacal in June, 2003. He returned as CEO with a new management team eager to grow and innovate.

Potable Aqua® Water Purification Tablets, Sting-Eze® Insect Bite Relief Products and BaitMate® Fish Attractants are well-known company brands. The company is also the official licensee of Coleman® Insect Repellents and Coleman® First Aid, as well as a contract manufacturer for a growing number of consumer products.

Although Wisconsin Pharmacal products can be found at retail giants, the company has kept its belief in a warm, personal touch and is proud of its reputation as "a good place to do business."
Wisconsin Pharmacal Company
1 Pharmacal Way
Jackson, WI 53037
Toll Free: 1-800-558-6614
Email: info@pharmacalway.com


International Inquiries
Any inquiries regarding export business, please contact:

Ronald Roach
Phone: 800-558-6614 ext. 7129
Email: rroach@pharmacalway.com

Lake Consumer Products is a subsidiary of Wisconsin Pharmacal Company. For more information, please go to www.lakeconsumer.com or call (800) 635-3696
Your privacy is important to us. Any personal information you share with Wisconsin Pharmacal Company will be kept in strict confidence and will only be used to supply information about Wisconsin Pharmacal Company and our products. Your information will not be shared with anyone outside our company. If you have any questions or concerns, please contact us at 1-800-558-6614.
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