Who We Are

Established on the principles of hard work, honesty, and quality, Wisconsin Pharmacal Company was founded in 1896 in Milwaukee, Wisconsin as a pharmacy co-op retailer. These principles would be the mantra for the next 125+ years, as Pharmacal would grow beyond pharmaceutical and into product manufacturing.

Hard Work
Honesty
Quality

In 2003, Wisconsin Pharmacal acquired Lake Consumer Products which expanded the company’s portfolio into health and wellness solutions.

Pharmacal products

In 2022 Wisconsin Pharmacal rebranded itself. Now known as Pharmacal Health & Wellness Solutions, it is home to many well-known brands such as Potable Aqua, Sting-Eze, Baitmate, MG217, and vH Essentials as well as the official licensee of Coleman repellent and first aid products. Additionally, Pharmacal continues to expand its contract manufacturing portfolio.