Leadership

Heath Ashenfelter, Chief Executive Officer

Heath Ashenfelter, Chief Executive Officer

Heath joins Pharmacal from Fleet Farm, headquartered in Appleton, where he served as the Chief Merchandising and Marketing Officer. Previously, he served as the Chief Merchandising Officer at True Value Hardware Stores. Heath also spent 10 years at The Scotts Company,...

Amy Wojtalewicz, CPA, Chief Financial Officer

Amy Wojtalewicz, CPA, Chief Financial Officer

As our Chief Financial Officer, Amy oversees all financial, IT, and Human Resource processes. Amy joined Pharmacal in 2009, following years in finance and operations. Her valuable experience across manufacturing and distribution businesses, within private equity...

Terry Goins, Vice President of Marketing

Terry Goins, Vice President of Marketing

Terry manages and leads all marketing functions including development and execution of marketing strategy, consumer research, brand marketing, new product launches, creative development and agency oversight.  His previous marketing positions include SC Johnson,...

Keith Strom, Director of Sales

Keith Strom, Director of Sales

Keith is a driven leader, an expert in change management and brings a history of over 25 years of sales leadership and growth results leading national companies such as Fiskars Brands, The Lang Companies, and Primitives by Kathy. His success is highlighted by...

Ken Nelson, Director of Sales

Ken Nelson, Director of Sales

Ken is an empathetic communicator with over thirty years of experience in the Consumer-Packaged Goods industry in the areas of sales and product placement within the drug wholesale and grocery channels. He has worked with several fortune 500 brands including Nabisco,...